Concept design for Miu Miu’s SS2010 Fashion Show in Paris 2009.  The concept of kitsch is revealed through the juxtaposition of colour, objects and techniques.  Architectural elements are illuminated in neon colour, faux wallpaper patterns are projected and chairs are arranged in an unexpected sinuous configuration transforming a Baroque interior into a kitsch fashion playground.

To transform the venue into a kitsch environment, a mix of different elements and techniques were deployed: electric colour projection highlighting architectural elements, graphic projection of kitsch imagery and the unusual arrangement of carpets and chairs (seating plan, above right).  Corresponding colour scheme is also proposed to reinforce the concept and delineate the different interior spaces.

Photo courtesy of AMO and Miu Miu.